Turkey is one of the largest markets in Europe by population: with an internet penetration of 88.3% and over 85 million inhabitants, the country shows a high interest in online gaming, especially betting. But all of this is developing under tight government control.
Key figures
🔵 Revenue in 2025 – $3.33 billion, with projected growth to $4.48 billion by 2029
🔵 Annual growth rate of 7.66%
🔵 Number of players will grow from 20.5 million to 25.5 million
🔵 Average revenue per user (ARPU) – $1,150
Audience
🔴 Age: mainly 21-35 years old
🔴 Gender distribution: women – 48%, men – 52%
🔴 Devices: 81% of users play from mobile devices daily or weekly
🔴 Average gaming session: 1-2 hours per day
Gaming preferences
🔵 Sports betting is the absolute leader with 55.6% market share
🔵 Casino gambling – in second place (25%), despite bans
🔵 Poker, bingo, lotteries – have stable demand, especially in online format
🔵 Live dealers – important engagement factor
🔵 Localization of interfaces and support in Turkish – a must for success
Payments and technology
🔴 Cryptocurrencies on the rise – interest in blockchain is growing
🔴 Fintech services are in the crosshairs: a number of companies lose their licenses in 2024
