π Population and iGaming engagement
As of June 2023, about 32% of the Italian population (approximately 14.2 million people) are actively involved in video games, including online gambling. The number of online gambling users in Italy is expected to reach 4.3 million by 2029, representing about 6.4% of the population.
πΆ Financial results for 2024 and forecast for 2025
2024:
Total betting volume in online gambling reached β¬73 billion, up 12% year-on-year.
Gross gaming revenue (GGR) amounted to β¬5 billion, up 11% compared to 2023.
The online casino and poker segment reached a GGR of β¬3.2 billion, up 16% year-on-year.
Forecast to 2025:
Online gambling revenue is expected to reach $3.46 billion, at a projected compound annual growth rate (CAGR) of 4.96% through 2029.
The online casino segment is projected to reach $1.85 billion in 2025.
π’ Largest operators and market shares
Lottomatica: The largest operator in the market with a 29% share at the beginning of 2025. The company increased its share by 9% in 2024 by acquiring the Goldbet, Betflag, Planetwin365 and Totosì brands.
Flutter International: Owns the Sisal, PokerStars, Tombola and Betfair brands, with a 22.7% market share. Plans to increase its share by 7-8% after acquiring Snaitech for β¬2.3 billion.
Bet365: Retains the largest betting volume in excess of β¬3 billion with a GGR of β¬177 million.
