iGaming in Peru: market overview

Peru is one of the fastest growing online gambling markets in Latin America. The sector will exceed $345 million in 2025, with an average revenue per user of $453.

Legislation:

🔵 New regulations from local regulator MINCETUR are in force from February 2024

🔵 Operators are required to obtain a license: 145 applications have been submitted by mid-2024, with some still pending

🔵 In 2025, a tax for operators: 0.3% in the first half of the year, 1% from July

What men and women play:

🔴 Women in Peru are more likely to choose slots (65%), roulette (64%) and bingo (60%)

🔵 Among men, roulette (53%) and slots (52%) are the top choices, followed by blackjack (35%), video poker (24%), poker (22%) and crash games (13%)

Betting on sports:

Peruvians bet more often than anyone else in the region: 92% at least once a month and 75% once a week.

90% of all bets are on soccer

How they choose the platform:

🔴 Fast payouts – 53%

🔴 Security – 47%

🔴 Valuable prizes and bonuses – 44%

🔴 Convenience – 34%

Major changes announced by Google for betting apps

Major changes announced by Google for betting apps

On Wednesday, Google informed advertisers via email that it will update its gambling policy in Brazil. In addition, Google Play now allows betting, gambling and fantasy games apps. However, operators must have a valid license in Brazil to advertise through Google Ads....

The UAE may have its first licensed online casino

The UAE may have its first licensed online casino

Momentum, the operator of the UAE's national lottery through subsidiary The Game LLC, has posted on LinkedIn seeking professionals for the online segment, which could signal the imminent launch of the country's first legal iGaming operator. The company is looking for...

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