GEORGIA – THE LABORATORY OF DIGITAL GAMBLING

Georgia is one of the most promising destinations
for iGaming in Eastern Europe due to its tech-savvy population, stable regulation and support for digital initiatives.

❗️7.8% is the average annual growth rate of the online gambling market in Georgia from 2025 to 2031.

Thanks to its open regulatory policy and tax incentives, the country is chosen by giants such as Entain and Flutter to test new products. This makes Georgia a place for innovation in betting, AI-personalization and gamification.
Some local operators in Georgia were the first

Some local operators in Georgia were the first in the region to integrate cryptocurrency payments and test blockchain-based games.

The truth is House Bill 686, which would have legalized online sports betting, failed to pass a key review stage in March 2025 – another failed attempt at reform.

Gambling is now overseen by the Treasury Department, but there is no single regulatory body such as the Gaming Commission. This creates a blurring of authority and different rules for different formats.

❗️Popular gaming categories in Georgia

📎Casino Games – slots and live dealers remain the leaders
📎Sports Betting – stable demand, especially during the big tournament
📎Poker – choice for experienced players and strategy fans
📎Mobile Games – top: PUBG Mobile, Coin Master, Call of Duty: Mobil
📎Esports – actively growing niche, young people involved in streaming and competitions on Twitch

Betfair Affiliate Program

Betfair Affiliate Program

Betfair is closing its affiliate program in the UK and Ireland from July 1 Parent company Flutter Entertainment attributed the decision to “a series of market changes and a more complex regulatory environment” as part of the consolidation of all affiliate services...

The Netherlands and the ban on sports sponsorship

The Netherlands and the ban on sports sponsorship

Friends break into a new week and new news in the iGaming sphere In the Netherlands, iGaming operators have been banned from sports sponsorshipOn July 1, a complete ban on sponsorship of sporting events, teams and athletes by the gambling sector will come into effect...

Better Collective revenue down 13% to €83m in Q1 2025

Better Collective revenue down 13% to €83m in Q1 2025

iGaming-SEO giant Better Collective has released its financial report, noting a decline in key metrics, impacted by regulation in Brazil and lower advertiser activity in the US. Despite this, management maintains the same full-year outlook. 🔴Adjusted EBITDA: €11.49...

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