Liftoff and Singular have published a joint report on the mobile gaming market for 2024. The study is based on 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs and $11.9 billion in ad spend.
A focus on innovation, strong performance from established titles, and the rise of hybrid monetization models have brightened the outlook for 2025
Some key data from the report :
🟡 Casino-genre shows record CPI (cost per install) on iOS: $21.03, vs. $1.41 for casual games
🟡 Hybrid projects combining puzzles and slot mechanics solidify their place in the top 200 by revenue, example: Capybara Go! with idle RPG and casino elements
🟡 Games with mini-games and light-casino formats (Plinko, Board, Drop&Merge) increase player engagement and app revenue
🟡 Games actively use IAA (In-App Advertising) + IAP (In-App Purchase), including offers with disabling ads for in-game currency
🟡 Gambling mechanics are actively used in Puzzle- and Match-3 games (e.g. Royal Match, Truck Star), as randomization is more engaging. because randomization keeps players more involved in the gameplay
