Betfair is closing its affiliate program in the UK and Ireland from July 1
Parent company Flutter Entertainment attributed the decision to “a series of market changes and a more complex regulatory environment” as part of the consolidation of all affiliate services onto a single technology platform.
As of July 1, 2025, Betfair will cease its traditional affiliate operations in the UK and Ireland, removing the related services from its Betfair.com platform.
International traffic and data services will remain unchanged and the global affiliate program will continue to operate as normal. Affiliates affected by the decision have been told to contact their account managers before the July closing date.
📌 The closure of the program is part of a wider strategy to optimize Flutter Edge and control group costs.
