Analytics Colombia 📉

In Colombia, online operators’ revenues fell by 30% after the introduction of VAT on bets

According to Fecoljuegos (Colombian Federation of Gambling Entrepreneurs), the online sector’s GGR has fallen (https://www.portafolio.co/negocios/empresas/apuestas-en-linea-reportan-caida-del-30-en-ingresos-brutos-tras-nueva-carga-tributaria-627013) by 30% since the introduction of a 19% VAT on game account deposits in February 2025. Average player spending before the tax was $35-59 per month, with some operators reporting deposit drops of up to 50% in the first weeks after the reform. Of every $23.5 a player now has only $19.75 to bet. Also of particular concern is the growing exodus of users to the illegal market.

Many operators are temporarily picking up some of the VAT and offering promotions to retain customers, but Fecoljuegos president Evert Montero warns that this strategy may not be a long-term solution

Major changes announced by Google for betting apps

Major changes announced by Google for betting apps

On Wednesday, Google informed advertisers via email that it will update its gambling policy in Brazil. In addition, Google Play now allows betting, gambling and fantasy games apps. However, operators must have a valid license in Brazil to advertise through Google Ads....

The UAE may have its first licensed online casino

The UAE may have its first licensed online casino

Momentum, the operator of the UAE's national lottery through subsidiary The Game LLC, has posted on LinkedIn seeking professionals for the online segment, which could signal the imminent launch of the country's first legal iGaming operator. The company is looking for...

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