On Wednesday, Google informed advertisers via email that it will update its gambling policy in Brazil. In addition, Google Play now allows betting, gambling and fantasy games apps. However, operators must have a valid license in Brazil to advertise through Google Ads.
Rules for advertising gambling games
According to the new policy, every online gambling advertiser must present a valid Brazilian license issued by the competent authority — as required by the company itself in its gambling policies.
In addition, operators must include a visible and functional link on their official website that leads to the app’s page on the online store, whether Google Play or similar. Advertisers must register in a formal process and provide detailed information about their app.
